Digital PR Services and traditional PR Services share one goal in common, which is to help improve a client’s reputation and increase their visibility among members of their target audience. Both are strategies to make a brand more recognizable. The main difference between them is the choice of methods used to accomplish this goal.
Digital PR Services aims to build brand value while using digital tools. Building a strong brand in the digital age where the sea of competitors is constantly growing can be challenging, but there are a wide variety of methods that can be used to increase visibility and remain competitive.
Prospects are just about unlimited choices regarding who they will do business with, and it can easily get drowned out by the competition if you don’t use digital PR. A well-defined brand has to be created and communicated in order to separate yourself from your competitors and be visible in the online avenues in which target markets get their information and search for solutions to their pain points.
How Digital PR Services Can Benefit Your Brand
When you begin a Digital PR Services, you will be striving to improve your brand awareness and online presence. A focused campaign can make a big difference in establishing your online identity and what makes your brand unique.
Here are some of the ways digital PR can benefit your brand:
Boost website traffic – As your brand is mentioned online on a more frequent basis and in many different places, more people will start to visit your website.
Improve search engine optimization – When your content is published on high authority sites that link to your website, your SEO ranking will improve for your target keywords. As your SEO ranking improves, this will also improve your website traffic and leads or sales.
Establish you as an authority in your niche – Publishing high-quality articles on authority sites will improve your reputation as a credible source of information and improve trust in your brand.
Generate leads and sales – Using this strategy, your brand is mentioned much more frequently in front of an interested target audience, which will generate leads from some of the people who visit your website, ultimately also leading to more sales.
Improve your brand image and increase trust – Your target audience will begin to hear more and more good things about your brand and see an increased number of positive reviews.
Repurpose Your Content
Content marketing is an important part of a digital PR campaign. The more your content is shared and found, the more your reputation and status as an authority begins to grow.
The content you have already written can be transformed into a different form of content and shared or published on a different platform by repurposing. For example, a single blog post can be expanded with new information added and repurposed into several other types of content such as:
A guest blog post
An article in the local newspaper
An article in a trade publication
A LinkedIn news update
A short video
In this way, one piece of content can be transformed into information for multiple sources, all of which can be shared to help promote and grow your reputation. It’s not a matter of simply rewriting the content, but also to continue adding value and reinforcing your voice as an authority.